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Laser Applications Bring New Business Opportunities To Garment Embellishers
January 2007
Hauppauge NY: Tajima USA Sales & Support By Hirsch announces the addition of the SEIT Laser system to their expanding line of garment embellishment products. This high-tech unit will enable companies engaged in generating Imprinted Apparel products to:
? Engrave a picture, text or logo directly onto a garment to create a very unique look.
? The ability to cut one, two, three or more layers of fabric in a single step, significantly reducing the amount of time and labor necessary to produce applique.
(Applique can be automatically cut on the machine during the embroidery process.)
? Produce unique and complex designs quicker than with traditional embroidery.
? Create a different look that cannot be achieved with embroidery or screen-printing.
With the SEIT system, a concentrated beam of high energy light is used to cut fabric while moving along a pre-determined course. The depth of the cut is controlled by the intensity of the beam, whereas the path is determined by the parameters of the design. Much like embroidery, the laser system utilizes an X-Y pantograph system to control where the laser cuts. The difference is that with the SEIT Laser system the laser head moves, while the garment remains stationary.
Incorporating the same cutting-edge technology used in medical laser applications, the SEIT textile laser system can create very fine detail on even the bulkiest fabrics (such as polyester fleece), including geometric shapes and patterns as small as one-eighth inch square and text as tiny as six-point type. Fabric with a tighter weave can handle even more detailed engraving. Because the intensity can be controlled, it's possible to use the laser on a wide variety of fabrics including: suede, leather, denim, canvas, nylon, silk, fleece, flock, polyester, vinyl, etc.
Utilizing the Tajima DG/ML by Pulse software for design creation and operation, the SEIT laser system is extremely precise, yet simple to operate. And because no ink, thread, backing or bobbins are required with laser applications, the cost per garment is lower than with most other forms of embellishment, while generating a higher markup due to the unique look of the final product.
M O R E
About Hirsch International Corp.
Hirsch is the leading provider of advanced embroidery equipment and related support services in the United States. The Company is the leading single source provider of Tajima embroidery systems, marketing under the name "Tajima USA Sales & Support" by Hirsch. Through its exclusive distribution business division, the Company offers single and multi-head embroidery machines; proprietary application software; embroidery parts, supplies and accessories; and technical service and support. Hirsch's customers include contract embroiderers, manufacturers of apparel and fashion accessories, retail stores, and embroidery entrepreneurs.
Additionally, on August 2, 2006 Hirsch announced that it has entered into an exclusive ten-year distribution agreement with MHM Siebdruckmaschinen GmbH for the distribution and support of MHM screen printing equipment in North America. Hirsch markets this distribution business division under the name "MHM North America" by Hirsch.
The Company is lead by a strong and experienced management team focused on continuing to grow its core business through sound acquisitions of products and processes, as well as through related business ventures in which the Company can build and maximize stockholder value. The Company was founded in 1970 and is headquartered in Hauppauge, NY.
Safe Harbor Statement
Except for historical information contained herein, the matters set forth in this news release are forward-looking statements. The Company noted that forward-looking statements set forth above involve a number of risks and uncertainties that could cause actual results to differ materially from any such statement, including the risks and uncertainties discussed under the caption "Risk Factors" in the Company's Form 10-K for fiscal 2006, which is discussion is incorporated herein by reference.
Contacts:
Paul Gallagher
President and Chief Executive Officer
Hirsch International Corp.
631.701.2211
pgallagher@hirschintl.com
Beverly Eichel
Chief Financial Officer
Hirsch International Corp.
631.701.2169
beichel@hirschintl.com
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